Modernizing the automotive industry: Creating a seamless customer experience
The automotive sector generates vast amounts of data; and the amount of this data will only continue to increase as autonomous and connected vehicles collect real-time data on customer habits and preferences. Turning this data into relevant insights depends on a company’s approach to innovation. Compared to a phone application, a connected vehicle software malfunction can have dangerous safety consequences while driving. Therefore, automotive production and innovation cycles must become interconnected and pass many…