Monetise

Johan Pilestedt, the creative director of Helldivers 2 and CEO of Arrowhead Game Studios, has disputed the idea that the game is pay-to-win in a series of social media posts. Helldivers 2 has two battle passes, termed “Warbonds”. One Warbond is freely accessible to all players whereas the other premium Warbond is priced at 1,000 in-game Super Credits. Players are able to harvest Super Credits from playing the game, though it is significantly easier and faster to purchase the premium Warbond by spending $10. ‘Helldivers…

Google-owned YouTube has rolled out its new marketplace, Creator Music, a new and easy way for creators in the YouTube Partner Program (YPP) in the US to access an ever-growing catalogue of music for use in their videos while still being able to monetise."We're excited to start rolling this out to monetising creators in the US over the coming weeks and continuing to explore expansion to more countries in 2023 -- subscribe to this post & we'll keep you updated on our rollout plans," according to the YouTube Help…

RailTel, a PSU under the Ministry of Railways, has tied up with a technology firm in a bid to monetise its Wi-Fi project at more than 6,100 railway stations across the country, the company said on Tuesday. The rail PSU has signed a five-year contract with a consortium led by 3i Infotech Ltd, a global information technology company based in Mumbai, RailTel said in a statement. The other members of the consortium are Forensics Intelligence Surveillance and Security Technologies Private Limited (FISST) and Yellow Inc.…

The Indian Railways Catering and Tourism Corporation (IRCTC) has withdrawn a tender, published earlier to hire a consultant to monetise the passenger data. The update was provided by a senior IRCTC official to the Congress leader Shashi Tharoor-led parliamentary panel on Friday. The railway company announced the tender in the second half of this month. The tender garnered controversy over privacy concerns regarding monetisation of passenger and freight customer data. IRCTC has now informed that it is no longer pursuing…

Top officials of the Indian Railway Catering and Tourism Corporation (IRCTC) have reportedly been summoned by a parliamentary panel. They will be questioned about a recent tender seeking to monetise digital data of the Indian Railways and the IRCTC. The Indian Railways had floated a tender to hire a consultant to monetise its passenger and freight customer data with the aim to generate revenue up to Rs. 1,000 crore. The tender was spotted by digital liberties organisation Internet Freedom Foundation (IFF) earlier this…

The Indian Railways has floated a tender to hire a consultant to monetise its passenger and freight customer data with the aim to generate revenue up to Rs 1,000 crore, but sources told PTI it may be withdrawn amid concerns over privacy issues. While many on social media, including advocacy groups have raised concerns over violation of data privacy issues, government sources have clarified that the consultant would advise the Indian Railway Catering and Tourism Corporation (IRCTC) on steps to improve its existing business…

The Indian Railway Catering and Tourism Corporation (IRCTC) has floated a tender seeking to monetise digital data of the Indian Railways and the IRCTC. The latter is looking to appoint a consultant for ‘digital data monetisation'. The tender, which seeks to utilise the data from passenger, freight, and parcel trains, was spotted by digital liberties organisation Internet Freedom Foundation (IFF) on Friday. It is worth noting that India currently does not have a data protection law to regulate the use of citizens' personal…

Elon Musk told banks that agreed to help fund his $44 billion acquisition of Twitter Inc that he could crack down on executive and board pay at the social media company in a push to slash costs, and would develop new ways to monetise tweets, three people familiar with the matter said.Musk made the pitch to the lenders as he tried to secure debt for the buyout days after submitting his offer to Twitter on April 14, the sources said. His submission of bank commitments on April 21 were key to Twitter's board accepting his…