Motif Analytics brings sequence analytics to growth teams
Motif Analytics, a startup specializing in sequence analytics for growth teams, today announced that it has raised a $5.7 million seed funding round led by Felicis and Amplify Partners. InvestInData angel group also participated.
At its core Motif helps product teams find the patterns in how users interact with their tools. Simply seeing metrics on a dashboard, the team argues, doesn’t provide the right kind of information. Instead, you may want to see what happens between a user looking at a product page, clicking…