Multiplatform

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Each also enables targeting options using keywords, interests and…

Head of Xbox Phil Spencer has finally commented on the massive Xbox leak that happened earlier today. In his public statement, he explained that "so much has changed" since many of the documents were created and asked fans to be excited about Xbox's future.On Tuesday morning, unredacted versions of a lot of documents pertaining to the Xbox vs. FTC trial appeared. These emails and documents, most of which were created or written sometime between 2020 and 2022, revealed a lot of unannounced information. That included…

The internet has been with rumors that Microsoft will begin publishing Xbox first-party games on competing consoles. The company promised it would soon share more details about its “vision for the future of Xbox” and that looks to be coming on February 15. Phil Spencer to share “updates on the Xbox business.”The episode drops at 3PM ET and it’ll also feature Sarah Bond, President of Xbox, and Matt Booty, the head of Xbox Game Studios. Those are three big names, so this could be a real barnburner of a podcast episode.We…

Microsoft could reportedly be taking many of its games multiplatform in the future, but if that does happen, Ubisoft's CEO said it wouldn't have much of an impact on the industry at large.During a Q&A session as part of Ubisoft's most recent third-quarter earnings call, Ubisoft CEO Yves Guillemot was asked for his comment on the recent Microsoft reports and what effect such a move might have on Ubisoft's business.Guillemot could not officially comment or confirm the rumors, but said Microsoft would…

Blizzard Entertainment Phil Spencer, CEO of Microsoft Gaming, announced that Xbox will hold a “business update event” sometime next week in response to a flurry of discourse online about Xbox exclusives going multiplatform. Leaks and rumors about games that were previously Xbox-exclusives, like Hi-Fi Rush and Sea of Thieves, going multiplatform have been circulating for a couple of weeks, but they hit a fever pitch over the weekend. An XboxEra report claimed that a PlayStation 5 version of Bethesda Game Studios’…

A day after reports of multiple Microsoft first-party titles possibly making their way to rival platforms, the company said early Tuesday that it would host a business update event next week, detailing the “future of Xbox.” Microsoft Gaming CEO Phil Spencer posted the announcement on X (formerly Twitter), promising more details to the Xbox community. While the Xbox chief did not confirm the agenda of the event, Microsoft reportedly will reveal its plan to bring its exclusive titles, said to include Hi-Fi Rush and others,…

Your dad’s favorite streamer, Ninja, will attempt his best Dick Clark impression (or do the kids only know Ryan Seacrest now?) and will host his own New Year’s Eve event that will stream on Twitch, YouTube, and TikTok. According to a report in Variety, the event, known as “Ninja’s NYE,” will feature appearances from other top streamers, giveaways, a Fortnite tournament, and a countdown to midnight.The event is meant to appeal to Gen Z with promises that it’s not your parents’ New Year’s Eve ball drop. “Ditch your TV and…

Joseph Staten, one of the core creative minds behind Halo, has joined Netflix as creative director for a new "AAA, multiplatform game" that will be based on an original IP.Staten, who confirmed last week that he had parted ways with Microsoft after nine years, announced the change via Twitter.So today, I'm thrilled to announce that I've joined @Netflix Games as Creative Director for a brand-new AAA multiplatform game and original IP. Let's go! 2/2 — Joseph Staten (@joestaten) April 17, 2023…

No need to wait for a port It’s a pretty good time to be a fan of farm sims right now. We’re just days away from the launches of Square-Enix’s Harvestella and Doraemon Story of Seasons: Friends of the Great Kingdom, while Disney Dreamlight Valley is proving popular enough for people looking to get their farming fix with a heaping dose of Disney magic. Plenty of stuff to enjoy right now, but it’s a game that’s launching next year that has me more excited than anything else. Story of Seasons: A Wonderful Life remake…

The Switch version was updated to 1.1.0 No More Heroes 3 Japanese audio is in, thanks to a new patch that also coincides with the launch of the game on PC, PS4/PS5, and Xbox One/Xbox Series X. The Switch patch isn’t massive, but brings the game up to version 1.1.0, and adds a new Japanese voice option to the game. It’s enough to get me to play it again for sure! As for the rest of the versions, the PS4, PS5, and Xbox editions were all touched in some way. The PS4 port had the least to fix (minor bugs), while the PS5…