How Google Search and ranking works, according to Google’s Pandu Nayak
Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times.
Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. 16 – which contained a link to a PDF of Nayak’s testimony. This is a fascinating read for SEOs. Read on for my summary of what Nayak revealed about how Google Search and ranking works – including indexing, retrieval, algorithms, ranking systems, clicks, human raters!-->…