Nikes

Global sportswear powerhouse Nike and acclaimed video game developer EA Sports announced an electrifying collaboration in a pioneering move combining gaming, fashion, and blockchain. This partnership aims to integrate digital collectibles from Nike’s.Swoosh platform as non-fungible tokens (NFTs) into upcoming EA Sports titles. This collaboration adds a new layer of interactivity and ownership to the gaming experience. In the same vein, we highlight the ongoing success of Sparklo’s (SPRK) presale in the dynamic crypto…

Electronic Arts and Nike have formed a new partnership, which will see "virtual creations" from Nike's Swoosh Web3 platform added to several future EA Sports games. Although the specific acronym isn't used in the announcement, nor are any games specified, it sounds as if Nike's Swoosh NFTs will be incorporated into them. According to Nike, select Swoosh virtual creations will be made available and will allow members to develop "new opportunities for self-expression and creativity through sport and style,"…

EA and Nike have just announced a partnership that will bring select virtual assets created by .Swoosh, Nike’s Web3 marketplace platform, to future EA Sports titles. No specific games have been mentioned, and neither company has provided much information regarding what we can expect, though the creations will include virtual footwear and apparel.But the partnership with EA seems to fulfill promises laid out by Nike back in November when the shoe brand first launched .Swoosh. At that time, Nike suggested that its virtual…

By Lindsey Bahr | Associated Press The new movie ” Air ” is technically about a shoe. There is nothing especially extraordinary about this shoe. As the Q-like Nike designer Peter Moore (Matthew Maher) explains, the last significant change to footwear was made some 600 years ago when the decision was made to differentiate the right and left feet. The Air Jordan is, at the end of the day, just another shoe. No one coos about how comfortable it is. No one waxes poetic about its performance enhancing abilities or how many…

Anyone looking to the sky in South London last weekend would have been treated to the sight of a 15-metre-long Nike shoe floating above the roof of Peckham Levels, projecting generative visuals shaped by the beats at the hyped event taking place at the Copeland Gallery next door.Dubbed ‘The Pulse of London’, this was Nike’s maxxed out event for Air Max Day 2023—a celebration of the electric energy of London’s music and cultural scene, and the recently launched shoe—the Air Max Pulse—that was inspired by it.Part of a wider…

Nike has come up with a web3 platform for your latest virtual sneakers Nike has long invested in Web3 and digital fashion, notably purchasing digital design studio RTFKT last year. Today, the company continues its foray into this space, announcing its own standalone Web3 platform, SWOOSH, named after the company’s logo. The platform will allow users to buy, sell, and trade virtual Nike pieces such as apparel and shoes, possibly for use “as wearables in games or other immersive experiences”. The first…

Nike’s.Swoosh Web3 project, is an NFT marketplace built on the Polygon blockchain Nike has been one of the biggest fashion-world players in Web3 through RTFKT, the NFT and digital apparel startup it acquired in late 2021, and we’ve seen the apparel giant gradually bring its own brand into the space as well. Nike’s .Swoosh project, an NFT marketplace built on the Polygon blockchain. While the timing of the launch has a few chins scratching, Nike is banking that NFTs aren’t going anywhere soon and that it’s…

Nike has unveiled .Swoosh, a blockchain-based platform for members to collect and eventually create virtual jerseys, shoes and other goods they can wear in games and online spaces. You may get access to real-world products and special events, too. Sign-ups start November 18th, and you'll need an access code to avoid the waiting list. Nike doesn't start official "programming" until December, and the first community-shaped virtual collection is scheduled to launch in early 2023. If you thought Nike had already dabbled in…

Nike's interest in the blockchain extends beyond buying a digital collectibles startup. The apparel maker has introduced ".Swoosh," a blockchain-based platform that will let members collect and eventually create virtual jerseys, shoes and other goods they can wear in games and other online spaces. You may get access to real-world products and special events, too. The creation of an "inclusive" community is important, Nike says, although the company isn't shy about wanting to make money — you can buy virtual products using…

Nike Inc.’s NKE -12.81% quarterly results highlight how some U.S. brands have too much inventory at home and in markets like China, where the companies have placed big financial bets.The sneaker giant on Thursday said revenue from China in the August quarter fell 16% to $1.65 billion, citing Covid-19 lockdowns in different cities hurting store traffic. The announcement came as the company posted weaker quarterly profit and soaring…