Why now is the most important time for nonprofit advertising
Many nonprofits enjoy a spike in donations at the end of the year.
And so, they focus their digital marketing programs on November and December.
But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through the spring and beyond. Here are my recommendations for how to do that with PPC advertising.
Keep budgets consistent
With an emphasis on year-end giving, many nonprofits will pause all advertising until November. That’s not!-->…