How very spicy noodles saved the Korean ramen pioneer
SEOUL — In February 2014, a British YouTuber known as the “Korean Englishman” uploaded a video that would change the fate of an instant noodle company halfway across the world.The video features his friends and family eating a cup of Korean instant noodles against the backdrop of familiar London sights. The noodles, shipped to him by his subscribers, are intensely spicy. The idea is to see if his guests can take the heat.Among them is the Englishman’s father, whose “really nice” soon turns to “ooh, that’s getting…