OMC

Interpublic Group of Cos., Publicis Groupe and Omnicom Group, three of the biggest advertising holding companies, reported second-quarter earnings this week. Interpublic Group of Cos., Publicis Groupe and Omnicom Group, three of the biggest advertising holding companies, reported second-quarter earnings this week. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source…

Using ChatGPT, Midjourney, DALL-E 2 and other artificial intelligence tools to create ad campaigns can save time and money, but introduces new risks for agencies and their clients. Using ChatGPT, Midjourney, DALL-E 2 and other artificial intelligence tools to create ad campaigns can save time and money, but introduces new risks for agencies and their clients. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In…

The advertiser exodus from Elon Musk’s Twitter Inc. is accelerating, and it could be hard for the billionaire to bring them back soon. Twitter has entered the period of the year when it normally begins negotiating long-term contracts with its largest advertisers, deals that generate more than 30% of its U.S. ad revenue, according to people familiar with the company’s finances.…

TOKYO: Japan's Chubu Electric Power Co Inc will spend up to 5 billion yen ($39 million) to buy a 20 per cent stake in India's rural renewable energy service company, OMC Power Private Ltd, through a third-party allotment of shares. OMC operates about 280 renewable energy plants to provide electricity for telecom companies, small and medium businesses and rural houses via mini-grids, using storage batteries, in the states of Uttar Pradesh and Bihar. It aims to expand its network to 5,000 power plants by 2030, the Japanese…

Snap surprise disclosure that its second-quarter revenue and profit will be lower than expected sent its shares plunging and sparked debate over whether the social-media company’s woes signal a broader slowdown in the online-ad market.During a presentation at an investment conference, Snap Chief Executive Evan Spiegelsaid “the macroeconomic environment has definitely deteriorated further and faster than we expected.” In a filing, Snap said it would miss the low end of its target for 20% to 25% year-over-year revenue…