News SEO and generative AI: Inside a ‘parasitical relationship’
As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era?
AI-generated news has long inspired fear among journalists. In 2016, for example, the U.K.’s Press Association signaled its intent to use AI for some sports and election stories.
We’ve seen more recent examples in the U.S., like this NHL roundup…