Interview: Amazon’s Plans to Bring Generative AI to Fire TV, Partnerships in India, and More
Amazon's Fire TV has evolved from being yet another media streaming player to a powerful platform that's ready to harness the power of AI. Early Fire TV devices allowed consumers easy access to all major online streaming platforms. In 2023, Amazon offers a wide range of Fire TV devices across different price points, a dedicated app store, Amazon-built TVs, and a lot more. The online retail giant is now ready to add generative AI to its Fire TV.At a media briefing, Amazon offered an early preview of how generative AI can…