Pepsi

Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an artificial-intelligence makeover. New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance for an additional revenue stream. A recent TikTok from dancer Melissa Becraft featured a poster for Bubly, a sparkling-water brand owned by PepsiCo, hanging on the wall of…

You may have heard that Madame Web is not a good movie. That there are, in fact, things about Madame Web that could be described as “The Worst.” I am not here to refute those claims; there are in fact many things about Madame Web that are not what you would feasibly call “good.” But in its surprise camp turn, it embraces its period setting to deliver a potent reminder on how far superhero movies have come, and what they’ve lost along the way.Doctor Strange 2's Sam Raimi on America ChavezMadame Web jukes where the…

Eat pizza-inspired treats at the new One Up cafe at Universal Studios Hollywood, which has opened to celebrate the new land’s one year anniversary. The thematic menu includes:Snacks:Super Mushroom Calzone: Mushroom-shaped calzone filled with pepperoni, sausage, mozzarella cheese, and tomato sauce1-Up Mushroom Calzone: Mushroom-shaped calzone filled with spinach, green pepper, mushroom, mozzarella cheese, and basil pestoFire Flower Pretzel: Fire Flower-shaped pretzel served with chipotle cheese, mustard, and white queso…

Updated Jan. 4, 2024 6:16 pm ETOne of the world’s biggest supermarket chains said it would drop several PepsiCo products to protest what it called unacceptable price increases, a rare public standoff between a grocer and food maker after more than two years of rising prices.Carrefour, which operates thousands of stores across more than 30 countries, said it would stop selling Pepsi, Doritos and other products in France, Italy, Spain and Belgium. A spokesman for the French company said Thursday that it had decided to add…

With the launch of Pepsi Max’s “Uncle Drew” campaign in 2012, there was a touch of Eddie Murphy in Coming to America and a dash of Jackass, with a covert Kyrie Irving under piles of Hollywood makeup, pairing surprising improv comedy chops with his incredible hoop skills. What there wasn’t, however, was any overt sense that this irresistible short film happened to be, in fact, a soda commercial. Related After scoring nine-figure views on YouTube, the beloved prank series made the ultimate…

For over 125 years, Pepsi has not only created ads, it has created culture, collaborating with musicians, artists, and icons to make moments that transcend marketing and contribute to the broader cultural conversation. So, we brought together a couple world-class mad men to have a conversation about Pepsi’s role as a maker, a cultural force, and a brand that has lived in the new, and the now, for 125 years. Related Creative Director, Jeremy Hodges, founder of the Project Art Collective…

Pepsi was the first company to add Tesla Semis to its fleet, but Coke just went for Daimler Freightliner eCascadias. Daimler Truck North America has delivered 20 Freightliner eCascadia Class 8 tractors to Reyes Coca-Cola Bottling, a West Coast and Midwest bottler, and distributor of Coca-Cola brands, in Downey, California. The eCascadias are the first electric heavy-duty tractors added to Reyes’ California fleet. The Daimler eCascadias will power up at 20 Detroit eFill EV charging stations…

A funny thing happened on the way to the Colosseum. That unbelievably epic three-minute Pepsi commercial you surely remember from the early 2000’s where Britney, Pink, and Beyoncé at their full-on fiercest joined forces to commandeer the ancient Roman amphitheater with a diva-liciously badass riff on Queen’s “We Will Rock You”… yeah, you don’t actually remember that.  The fond impressions were planted later, Blade Runner-style, by online fandom — because what should have been herstory’s greatest Super Bowl ad of…

In 2004, Apple and Pepsi joined together to give users free songs on Apple Music during the Super Bowl. The idea was to give users one song with every bottle of Pepsi bought, ultimately giving away one hundred million songs by the end of the campaign.It didn't work. Pepsi struggled with demand for the bottles, and people were able to nab bottle caps with free songs on them without actually buying the drinks.Now, however, Apple and Pepsi look to put things right, with a new ad campaign that's going to give Pepsi customers…

Prebiotic soda maker Olipop is set to cross $200 million in annual sales this year, just five years after it arrived on grocery store shelves.Founder and CEO Ben Goodwin said beverage giants PepsiCo and Coca-Cola have already come knocking. But he's not interested in cashing out just yet."Right now, my focus is on blowing business through the roof," Goodwin told CNBC.Coke and Pepsi didn't respond to requests for comment from CNBC.Olipop is on target to more than double its sales this year. The startup presents itself as a…