Performance

Marketing & DataA Data Lens, personalizedPhoto by Dollar Gill on UnsplashIn today’s fast-paced environment with rapid innovation and change, CMOs face challenges in measuring their marketing efforts’ impact on customer experience. According to the State of Marketing Report by Salesforce, the ability to measure marketing ROI and attribution is one of the top priorities for marketers and CMOs. To overcome this, CMOs utilize personalized data to identify new customer growth and acquisition opportunities. Personalized…

It’s not a Beyoncé comeback if it doesn’t “cause all this conversation”, and the musician’s first concert in more than four years has been no exception. Over the weekend, Beyoncé was paid a reported $24m to perform at the unofficial opening of luxury Dubai hotel Atlantis the Royal, in front of an invitation-only audience of celebrities, influencers and journalists. But this choice of location for Beyoncé’s return to live performance – her first since the release of last year’s widely acclaimed Renaissance, although none…

Credit: University of Portsmouth A pilot project has revolutionized the way Formula 1 racing seats can be designed using biomechanics technology, in an effort to improve a driver's comfort and performance. Williams Racing engineers have partnered with experts from the University of Portsmouth on a…

On Jan. 21, Beyoncé shocked fans by headlining a concert in Dubai to celebrate the grand opening of the new Atlantis Royal Resort. Fittingly, the show marked Queen Bey’s first live performance in four long years. The 1,500-seat show was invite-only and welcomed some of the biggest stars in music, including Beyoncé’s husband Jay-Z, Black Panther star Letitia Wright, Kendall Jenner, and more. For 75 minutes, Bey performed a medley of her biggest hits from “Halo” to “Crazy In Love.” The singer also incorporated meaningful…

Australia's Fliteboard has announced the launch of its Series 3 electric hydrofoil boards, including a brand new prothusiast model called the Ultra L that's billed as the world's lightest performance eFoil."Furthering the pursuit of the ultimate ride, Series 3 offers record-breaking developments with the world’s lightest performance eFoil, lightest ever lithium-ion eFoil battery and the world’s first interchangeable propulsion system," said the company's founder and CEO, David Trewern. "These advances will truly change…

The researchers found that the decrease in cognitive performance was caused by the discomfort and annoyance of wearing masks rather than any physiological mechanism. However, participants were able to adapt to the distraction over time.According to research from the University of Queensland, face masks can temporarily disrupt decision-making in certain situations.New research from the University of Queensland demonstrates that wearing a face mask may temporarily impact decision-making in certain situations.Dr. David…

Wipro fires over 400 freshers on performance grounds - The Economic Times Video | ET NowET Now | 21 Jan 2023, 07:18 PM ISTWipro has terminated over 400 trainees after they failed repeatedly in the company's internal tests. "We had to let go of 452 freshers after they performed poorly in assessments repeatedly even after training," the Bengaluru-based IT major said in response to ET's mail.To see your saved stories, click on link hightlighted in boldWipro fires over 400 freshers on performance grounds - The Economic…

Google has just rolled out Performance Max experiments, and Twitter has taken notice. Why we care. If you’re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently. Recommendations as experiments. Last year Google launched the ability for advertisers to apply recommendations as experiments. In October, they announced that additional experiments were coming “in the following months.” Now, they have…

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.  This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.  However, PPC managers should consider the cost share for…

Google Search Console updated the performance report on January 6, 2023, going forward, to report on more product results, even without structured data. That means you may see an increase in impressions and clicks when you filter the performance report by “product results” in the search appearance type. What Google said. Google posted here saying, “Sites may see an increase in impressions and clicks for Product results search appearance type on their site. This is because Google…