Pitfalls

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.  This article examines the nuanced relationship between A/B testing and SEO.  The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which…

Companies striving for net-neutral climate impact find common clean energy procurement strategies largely ineffective in the U.S., according to a Princeton-led study. However, an hourly matching approach—procuring clean energy in real-time to match consumption—significantly reduces emissions, unlike the common annual matching strategy which fails to impact long-term emissions.In the pursuit of attaining a climate-neutral impact, numerous businesses are opting to purchase extra electricity from renewable energy sources.…

Credit: Pixabay/CC0 Public Domain Dating can come with new and sometimes frustrating challenges. In the past, relationships were often arranged by families and guided by societal norms, limiting individual choice but sparing us the agony of endless decisions. Nowadays, those who are single have endless potential partners at their fingertips. A 2019 Pew Research Center study showed that couples who met online are more diverse,…

Credit: Unsplash/CC0 Public Domain There is not a typical day in an admissions office according to Ryan Motevalli-Oliner ME '20, associate dean for enrollment operations at Kenyon College in Gambier, Ohio. As a small private school, Kenyon receives approximately 8,500 applications a year with a 29% acceptance rate in 2023. Motevalli-Oliner's department processes and imports college applications for review.…

Too Long; Didn't ReadThe article offers insights into making informed scaling decisions for optimized ad campaign performance. It includes choosing between vertical (budget increase) and horizontal (campaign setting changes) scaling methods, considering product readiness, and avoiding issues like audience limitations, cannibalization, abrupt budget increases, and creative fatigue. Effective scaling requires a balance of gradual budget adjustments, creative testing, and market understanding. Too Long; Didn't ReadThe…

Credit: Unsplash/CC0 Public Domain When it comes to retaining and motivating employees, raises may seem like a sure bet. But a new study led by Tony Kong, an associate professor of organizational leadership at the CU Boulder Leeds School of Business, finds that performance-based pay can sometimes have the opposite effect—leading…

If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community.But when dealing with SEO data, things are not always what they seem. How you perceive data on a high level may not necessarily be valid once you dig deeper. You need to be thorough, or your assumptions or insights that looked solid initially may be…

Improve Article Save Article Like Article Improve Article Save Article Like Article What is Benchmarking?Benchmarking is a strategic management approach that organisations use to gain a competitive edge by comparing their practices, processes, and performance metrics with those of their industry counterparts or top performers. It’s a powerful tool that allows companies to identify areas for improvement, set performance targets, and implement effective strategies to enhance overall organisational performance. By…

Are we at a turning point? My conclusions from the annotation of 1,000+ scientific papersImage from Pixabay — Edited by authorHow do scientists assess an improvement in machine translation quality?Mostly by using automatic evaluation metrics. A machine translation system with a better metric score is considered better.Since improving metric scores is so important to demonstrate progress in machine translation, it is critical to understand how these metrics scores are computed and compared.In 2021, I, with my colleagues…

Suri Cruise hasn’t had the easiest time in life: Paparazzi follow her and her mother Katie Holmes around the streets of Manhattan, and the 17-year-old has being the subject of painful reports that her mega-famous father Tom Cruise distanced himself from her because Holmes wouldn’t raise her in his beloved Church of Scientology. But as Holmes recently told Glamour, her daughter has grown up to be an “incredible person.” She also revealed that Suri does some singing — a statement brimming with possibilities, including…