placement

Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an artificial-intelligence makeover. New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance for an additional revenue stream. A recent TikTok from dancer Melissa Becraft featured a poster for Bubly, a sparkling-water brand owned by PepsiCo, hanging on the wall of…

The social media platform X, previously known as Twitter and now owned by Elon Musk, is rolling out a new feature called Creator Targeting. This feature allows advertisers to place ads alongside content from specific creators which gives them more control over where their ads appear. The social media platform X, previously known as Twitter and now owned by Elon Musk, is rolling out a new feature called Creator Targeting. This feature allows advertisers to place ads alongside content from specific creators which gives…

Xiaomi 14 and Xiaomi 14 Pro was launched in China in October 2023 featuring the new HyperOS interface, and various rumours are now pointing out that the Xiaomi 14 Ultra might join the lineup soon. Most recently, an alleged cover glass of the Xiaomi 14 Ultra appeared online, revealing key details about the camera of the upcoming smartphone. It could feature the same camera module design as its predecessor but include brighter lenses. The Chinese tech giant is rumoured to launch the handset in March 2024.The leaked image…

In a tough year, the Indian Institutes of Technology (IITs) are wooing startups with early slots including Day 1, which has been rare in the previous placement seasons.Placements have started at the old IITs on December 1, also known as Day 1, with a good line-up of startups.Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIndian School of BusinessISB Product ManagementVisitIndian School of BusinessISB Digital TransformationVisitMITMIT Technology Leadership and InnovationVisitThe coming…

Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users in a high-focused environment.Why we care. Marketers now have more options to promote products through Conversation Placement, giving them more control…

Advertising on social media generates huge revenue for various brands. However, it can be risky for them if their ad is being shown next to inappropriate content as it diminishes the brand value and creates a negative association. It also runs the risk of targeting the wrong demographic, which can further damage the brand. Recently, in a shocking revelation, online dating platforms Bumble and Match have decided to suspend their advertising on Instagram after a report by The Wall Street Journal found their ads to be…

Finds from L. 3049: oil lamps found underneath the upper part of a human skull (frontal and parietal bones) (photo: B. Zissu under the Te'omim Cave Archaeological Project). Credit: Harvard Theological Review (2023). DOI: 10.1017/S0017816023000214 A pair of archaeologists, one with the Israel Antiquities Authority, the other from Bar-Ilan University, has found evidence of Roman-era necromancy practices in a cave in Israel. In…

This article explores the impact of data science and AI on changing the placement scenario Data science and Artificial Intelligence (AI) have emerged as transformative fields, revolutionizing industries across the globe. With their ability to extract valuable insights from vast amounts of data and create intelligent systems, data science, and AI are reshaping the job market and the way higher education institutions approach placements. This article explores the profound impact of data science and AI on placements,…

There are lots of ways to boost your Wi-Fi speed, from buying a new router to creating a mesh network. But something that anyone can do, regardless of the hardware they’re working with, is make sure the router is in the right place for the best possible speeds. While where you put it might be limited by phone sockets and cable lengths, knowing where to put your router can make a big impact on its performance. Here are a few tips on router placement to help you make the most of your connection. Getty Images Where…

Fidelity Bank received two applications from investors looking to acquire approximately 3.04 billion shares by way of a private placement, the lender said Friday. The development sets the scene for the bank to raise about N14 billion in fresh capital. The bank opened the window for investors to subscribe between 22 and 23 February, during which only two applications were found to be valid, accepted and duly processed. While the first application was for 287.4 million shares, the second was for about 2.75 billion…