TikTok planning to rival Amazon with major U.S. expansion
TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this year.
Why we care. TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. If TikTok is planning a major expansion, marketers will benefit from being able to showcase their products to a larger engaged audience in the States, maximizing ROI.The details. TikTok is preparing to utilize its engaged user base and viral videos to boost!-->…