Threads Engagement Plunges 70% After Record Signups (Report)
They rushed to sign up, but they’re not hanging around much.
The number of daily active users on Meta’s Threads has plunged about 70% since the purported Twitter killer’s July 7 peak engagement, The Wall Street Journal reported Friday, citing estimates from market tracker Sensor Tower.
The average amount of time that users spend on the Thread apps for both iPhones and Androids also decreased, to 4 minutes from 19 minutes, the report said. The app is not yet available in a desktop version.
The decline…