The rise of the position-less marketer
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players.Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself.
Coaches like Erik Spoelstra of the NBA’s Miami Heat embrace this shift, enabling teams to adapt to different…