POV

When Apple recently debuted the Vision Pro headset after a decade of development in the U.S., CEO Tim Cook called it “tomorrow’s technology today.” The company is finally getting into the competitive race of consumer tech products that create mixed-reality and immersive VR experiences with the likes of Meta’s Quest Pro, Microsoft HoloLens, and Google Glass. If it wasn’t obvious before, there is no doubt that virtual reality is part of the future and the biggest tech companies are changing the way we interact with the real…

Forward-thinking companies recognize that digital investment must go further than machines and materials. To gain a competitive edge, they must focus on employees too.  A majority (86%) of manufacturing executives believe that smart factory solutions will be the primary drivers of competitiveness in the next five years. But it’s not just machines that are getting smarter. It’s people too. Already manufacturers are anticipating that the industrial metaverse could lead to a 12% gain in labor productivity, a positive step to…

Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, SEO, and mobile. Today, it means artificial intelligence— more specifically, generative AI. Brands and consumers expect the industry to remain two steps ahead of the digital curve and while AI is not new to the industry, generative AI has caused many agencies to shift priorities and the way they operate. In 2024, it will be more about augmentation, not…

Imagine a field where groundbreaking contributions go consistently unrecognized, where talented individuals are systematically excluded from the narrative, and where the very technology they helped build threatens their livelihoods. Despite their undeniable presence and impact, this is the reality for women in AI.This year, as the world marks International Women’s Day at South By Southwest (SXSW)—one of the leading technology events of the year—the glaring underrepresentation of women in AI is becoming more and more…

By feeding creative content into AI-based ad generators, it’s become easy to automate the production of thousands of ads all aimed at increasing views and sales associated with a campaign. It has created an endless war for consumers’ attention among today’s leading companies like Amazon, Google, and TikTok.But efficiency doesn’t always equal effectiveness. And chasing short-term success is not a recipe for creating meaningful, lasting, emotional connections with consumers. In fact, the rapid integration of generative-AI…

Incredible footage released by Varda Space Industries gives us a first-person view of a space capsule’s return trip to Earth, from the moment it separates from its carrier satellite in orbit all the way through its fiery reentry and bumpy arrival at the surface. Varda’s W-1 capsule landed at the Utah Test and Training Range, a military site, on February 21 in a first for a commercial company. It spent roughly eight months leading up to that in low Earth orbit, stuck in regulatory limbo while the company waited for the…

Earlier this week, Apple officially called off its decade-long attempt to build an automobile. The project, reportedly codenamed “Titan,” went through multiple leadership and strategy changes according to the New York Times and Bloomberg, but now Apple’s cutting its losses and having its employees focus on generative AI instead.An Apple car was always going to be a long shot, but its demise is really just a more grandiose version of Apple’s recent inability to ship hardware beyond its core products. Over the past few…

For the past month, I’ve been letting an AI app called Rize analyze everything I do on my work computer.It sees every app I open, every website I visit, and every appointment on my calendar. It knows, down to the minute, how much time I spend writing and how often I’m checking email, and it’s well-aware of when I’m wasting time on social media. I’m reminded of these things every time Rize encourages me to focus or blocks my biggest distractions.All of this is in service of making me more productive, or at least it’s…

I’ve been stealing people’s identities for over 20 years.  No, I’m not a criminal—I’m a hacker hired by companies to stress-test the digital identities of their workforce and verify that cybercriminals aren’t able to sneak onto company networks disguised as an employee.But after cracking virtually every login combination you can think of throughout my career, I no longer need to “hack” my way in—instead I can just log in.  For cybercriminals it’s becoming something alarmingly easy to do, too. Last year, most cyberattacks…

Imagine you’re driving to work on a rainy day, when a distracted, reckless driver hits your car out of nowhere. With a “boom,” an airbag deploys faster than you can blink your eyes to save your life.That airbag deployed rapidly thanks to an energetic material called sodium azide, which generates nitrogen gas during a chemical reaction to inflate your airbag. But what’s an energetic material?Energetic materials include propellants, pyrotechnics, fuels, and explosives, and they’re used in all sorts of settings.Uses of…