Harness the power of nearby influencers
Credit: Journal of Marketing (2023). DOI: 10.1177/00222429231223420
Researchers from Reichman University and Columbia University, University of Basel, Ben-Gurion University of the Negev, and University of Mannheim have published a new article that examines why individuals and firms aiming to build a large follower base might be better off focusing on their own follower base rather than cherry-picking remote influencers.…