PPC

Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap with your ads in search results.  Auction Insights in Google Ads and Microsoft Advertising offers a ready-made solution for viewing key data about competitor ads where they’re bidding against the same queries as you. This article covers how to look at this report in the ad platforms and practical ways to use it for your…

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach?  PPC marketers know it inherently can’t be the most relevant – or at least that was the conversation within our team at the time.  Our team and clients extensively discussed the idea of a “keywordless” future heading our way, especially in the…

Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years.  Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future.  Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. 1. Match type consolidation into broad Google and Microsoft want advertisers to migrate…

The company intends to list its shares on the NYSE and the São Paulo Stock Exchange using Brazilian Depository Receipts by the end of 2023. The company intends to list its shares on the NYSE and the São Paulo Stock Exchange using Brazilian Depository Receipts by the end of 2023. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong…

Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level.  Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. So how can you use GPT to your advantage in PPC? Here’s a recap…

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. However, a more strategic approach is required to run campaigns effectively and gain a competitive edge.  It is not enough to set and forget campaigns. There is a lot more that SaaS brands can do to elevate their performance. Here are five ways SaaS brands can get the most out…

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? Performance Max is geared toward ecommerce, not B2B or lead gen. There’s not enough direct control and segmentation. Kohler said they’ve tried Performance Max and haven’t had…

If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders.  Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may also be asked to contribute internally to the growth of your organization or department (like helping out on a proposal).  Successful project management means dealing…

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful.  When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account. Just a couple of bad months of PPC spending can be the difference between growing or shutting your doors forever.  So, before you start throwing money at Google Ads or Microsoft Advertising, read these five…

Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out marketing strategy.  Paid media can be a foundational tool for cost-efficient sales generation from prospective customers in the new market.  This article provides several suggestions for tailoring your PPC efforts toward a region new to your brand. 1. Estimate search volume Looking at projected search volume in advance will help you: Determine…