Product

Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an artificial-intelligence makeover. New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance for an additional revenue stream. A recent TikTok from dancer Melissa Becraft featured a poster for Bubly, a sparkling-water brand owned by PepsiCo, hanging on the wall of…

Shared mobility services provider Yulu Bikes has raised $19.25 million (about Rs 160 crore) from existing strategic investors Magna and two-wheeler maker Bajaj Auto, with which it has a strategic partnership to develop electric vehicles (EVs).The money will be used to launch a new product, extend reach and develop technology, Amit Gupta, co-founder and CEO of Bengaluru-headquartered Yulu Bikes, told ET, adding that the equity infusion will help the company fast-track its growth plans.Elevate Your Tech Prowess with…

Alphabet's Google said on Thursday it will integrate its Gemini artificial intelligence models into an existing product for advertisers, bringing its advanced AI capabilities to more of the tech giant's customers.The integration is part of an ongoing effort by Google to infuse generative AI, which can produce conversational text and realistic images, into more parts of its services. On Wednesday, Google said it would bring Gemini to enterprise tools that it offers businesses.Elevate Your Tech Prowess with High-Value Skill…

Google’s AI chatbot Gemini has been under fire for the past day or so, thanks to its tendency to generate images that are politically correct as opposed to historically accurate. In response to user prompts, for example, not only has Gemini been producing everything from gender-swapped renditions of iconic paintings to female popes, it’s also flat-out refused to depict white people in response to certain prompts. Gemini, instead, has offered up images that include a black man appearing to represent George…

The Apple Vision Pro is the hottest tech product in the world right now and is only available officially in the U.S. However, at least one third-party store in Russia is offering the mixed-reality headset for over $6,000, despite Apple no longer exporting to the country following the invasion of Ukraine.Apple hasn’t sold in Russia since the conflict broke out in March 2022, now, almost two years later, shops located near the Kremlin are selling Apple Vision Pro.The Apple Vision Pro isn’t available in Europe yet, but a…

Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console and rich result testing tools for validation of the new markup. This is called product variant structured data. Also, Google clarified when to use FreeReturn versus ReturnShippingFees as value for returnFees for product returns in the product structured data documentation.Product variant details. Google explained that e-commerce…

If you’ve ever traveled in rural areas in France, you may have realized a French peculiarity. Even in the seemingly less populated towns, there’s a hair salon. French startup Planity has been taking advantage of France’s love affair with hair salons to launch a SaaS product for these businesses in particular. Over time, the company expanded to other types of beauty salons, such as barbers and nail salons. And it has been working surprisingly well as there are now more than 40,000 small businesses relying on Planity…

A pragmatic guide to understand AI risks and build trust with users through responsible AI developmentSource: Dalle-3In the fast-paced technology landscape, product teams feel the relentless pressure to rush innovative AI offerings to market. However, prioritizing speed over ethical and safety considerations can severely backfire. When AI systems breach social norms and values, organizations bear the risk of facing long-lasting reputational damage and losing trust with users.Companies are caught in a real-world…

Image Source : FILE OpenAI OpenAI, the founding company of ChatGPT has continued to disrupt the tech industry, and now the company is working to inspire innovation and competition among industry giants like Apple and Google. With the massive success of ChatGPT, OpenAI has signalled to expand further, and as per the reports, the company is venturing into the domain of…

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering:Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine. If OpenAI actually does release a Search product, it will be worth watching to see it becomes a source of any significant organic traffic or value for brands and businesses. Could OpenAI challenge…