Project Titan

Vanarama Everywhere you look, the failure of Apple’s secret self-driving car is dominating the news. Yet, it comes shortly after another moonshot project — the Vision Pro — launched to higher-than-expected initial sales. Why did one crash and burn while the other was successfully brought to market? Well, Bloomberg reporter Mark Gurman has attempted to answer that question in his latest Power On newsletter, which claims that the Apple Car (known internally as Project Titan) was “doomed nearly from the start.” In the…

This week, Cherlynn and Devindra discuss some of the editorial changes happening at Engadget. We’ve lost some amazing colleagues, but we’re still here aiming to deliver the best tech coverage possible. As for this week’s news, we chat about the reported death of Apple’s “Project Titan” EV car project. It never felt quite real, but it still would have been fun to see.Here’s a hot take: Maybe the Apple Car felt redundant since Tesla basically built it already. Say what you will about Elon Musk today, but Tesla certainly…

Apple reportedly canceled its electric-car project earlier this week, ending around a decade of research and development on the ambitious project. While we knew the tech giant had spent billions on its efforts, a New York Times report on Wednesday put a precise figure on it: $10 billion. It’s an astonishing amount of money for a project that will never see the light of day, and even more so when you consider that many of those working on it apparently suspected that the endeavor would come to nothing. Internally, the…

Apple has reportedly pulled down the shutters on Project Titan, its initiative to build the future of transportation. If the reports are accurate, the project chewed through billions of dollars and several high-profile leaders as its mission shifted and shifted again. What may have started as a control-free autonomous vehicle was eventually scaled down to a generic EV but, ya know, made by Apple. But, I’ll be honest, I never believed we’d see an Apple Car in the real world, because it seemed so impossibly far-fetched as…

What could Apple have done with the humble automobile?Ideas, some credible and others less so, have dripped out for a decade. For a time, the company was rumored to be working on something small based on BMW's i3. Then it was said to actually be a van. With augmented reality, a new kind of battery and smart seat belts.  Reports suggested a desire to leapfrog Tesla and go straight to full self-driving — and it was granted permission to test its technology on California roads. It was looking at building charging…

Apple is scuttling its secretive, long-running effort to build an autonomous electric car, executives announced in a short meeting with the team Tuesday morning. The company is likely cutting hundreds of employees from the team and all work on the project has stopped, TechCrunch has learned. Some remaining employees will be shifted to Apple’s generative AI projects, according to Bloomberg, which first reported the project’s cancellation. Others will have 90 days to find a reassignment to other…

Ten years, billions of dollars, multiple leadership changes, and dozens of rumors later, the Apple Car project is dead. A new report from Bloomberg’s Mark Gurman says that Apple has officially canceled the car, breaking the news to nearly 2,000 employees who had been working on it on Tuesday.As part of the change, Apple will move “many employees working on the car” to the company’s artificial intelligence division where they will focus on generative AI projects, which Apple is expected to share more about later this year,…

Apple engineers deal with a lot of confidential information, but leaking those secrets could land you in jail. Xiaolang Zhang was sentenced to 120 days in prison this week after being convicted of stealing Apple’s self-driving car technology, according to California court filings first reported by 9to5Mac Thursday. The former Apple engineer will also pay over $140,000 for attempting to hand Apple’s classified data to a Chinese competitor.The M3 MacBook Pro: Made Dark for HalloweenZhang worked on “Project Titan,” the…

Apple has reportedly scaled back its automotive aspirations, at least for now. Bloomberg’s Mark Gurman says the company’s decade-old vehicle project has pivoted from planning a fully self-driving car to an EV more like Tesla’s. The so-called “Apple Car” is now projected to launch no earlier than 2028 — two years after the company’s last reported target date.The car’s autonomous features have reportedly been downgraded from a Level 5 system (full automation) to a Level 4 system (full automation in some circumstances) — and…

Mehul Reuben DasDec 08, 2022 08:11:30 ISTOver the years there have been multiple rumours about the Apple Car and its supposed launch. So far rumours have suggested that Apple will launch their ambitious automobile project sometime in 2024 or by 2028. The latest reports, which come from a reliable Apple tipster, suggest that Apple will be releasing the Apple car sometime in 2026. Apple will be launching their first car in 2026. The car will cost about $100,000, use specially designed Apple silicon and will not have full…