Music promotion is under threat from looming TikTok ban
On March 13, 2024, the House of Representatives voted to approve a bill that would force the short-form video app to be sold off from its Chinese parent company to non-Chinese owners or face a ban in the U.S. The Senate will still have to vote on the legislation, which received broad bipartisan support due to beliefs that TikTok creates risks to national security.Meanwhile, Universal Music Group, one of the biggest record labels in the world, stopped licensing its music to TikTok at the end of January 2024. Since then,…