How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can be debated in a healthy manner.”
It seems like he’s getting what he wanted.
A brand safety risk
Not all agencies and brands are on board with Musk’s new outlook.
Due to trust and safety concerns under Musk’s leadership, some agencies are advising that their clients suspend their ads on Twitter, at…