Reed Hastings

Lyft Inc. is leading the fight for a new green tax in California, pitting the ride-sharing company against the governor over who should pay for the shift to electric vehicles.San Francisco-based Lyft is the biggest financier of efforts to pass a November ballot measure that seeks to make the wealthiest Californians pay some of the costs of transitioning to greener forms of transportation and fund wildfire prevention. Lyft and other supporters are proposing an additional 1.75% tax on income…

Americans spent more of their July TV-viewing time streaming content on services such as Netflix, YouTube and HBO Max than they did watching cable television, according to Nielsen data, marking the first month that streaming has overtaken cable.Streaming services captured 34.8% of total U.S. TV viewing time during the month, while cable TV attracted 34.4%, the ratings company said in a release published Thursday. People spent 23% more time streaming content than a year earlier and 9% less time watching cable, Nielsen…

For years, Netflix Inc. NFLX 2.56% boss Reed Hastings was emphatic that the streaming giant wouldn’t show ads in its programming. Late last year, the company did a 180. Netflix didn’t just want to enter the ad business—it wanted to do so in a hurry.The company assembled engineers to sound them out on the technical challenges. Executives quickly decided they would initially need an external partner to supply technology and sales power.…

Netflix, which is hoping to boost revenue by selling ads around its programming, is still in the early stages of developing the strategy and has explored a range of tie-ups in recent weeks. A partnership with NBCUniversal would likely be exclusive, the people familiar with the matter said. Comcast’s video ad unit, FreeWheel, would supply technology to help serve up ads, while NBCUniversal’s ad-sales team would help sell ads in the U.S. and Europe, the people said. A partnership with NBCUniversal would likely…

Image Source : NETFLIX Netflix Netflix had a bad quarter, and it's not me who is stating this, but the reports have claimed that the platform has lost around 200,000+ subscribers recently. Indeed, the platform has acknowledged the new competitors in the market, namely HBO Max and Disney Plus  There are reports which have pulled out the stats to understand how the company was performing for nearly a decade.  Now, it has been reported that Netflix is working on the release pace of midsized films on the platform.  As…

Reed Hastings, co-founder, chairman, and co-chief executive officer of Netflix, arrives for the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S. July 6, 2021.Brian Losness | ReutersNetflix could roll out its lower-price, ad-supported tier as early as this year, a source familiar with the matter told CNBC.Netflix executives told employees in a note they were working to introduce the tier by the last three months of 2022. That would put it on a much faster track than Netflix originally indicated.…