YouTube Shorts adds music video remixing as UMG goes silent on TikTok
YouTube now lets creators add and remix music videos in their Shorts. In its post announcing the feature, YouTube points out that creators can use music videos from artists like Beyoncé and Maggie Rogers — even as TikTok fights with the record label representing them. The timing suggests it’s a direct response to TikTok’s current music licensing battle.The new option is a win for YouTube, which currently gives users access to UMG’s libraries as TikTok battles with the label. TikTok currently doesn’t offer the ability to…