ROAS

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). It will also allow advertisers to directly compare their Snapchat results to other channels like Search, providing a more accurate understanding of overall campaign performance. Why we care. Advertisers can utilize these enhanced insights to…

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.  Register today for “Maximizing ROAS Through Reduced Latency and Silo Removal,”…

Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans:  It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads.  It’s highly transparent – you can see the exact performance metrics. It’s very measurable, especially when you use a tool like Google Analytics.  Of great value to many, the creative needs are far less demanding. It helps not to…