How Google’s continuous scroll can impact SEO
In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry.
In this article, I’ll share insights on continuous scroll’s relevance today, its potential impact to the search experience, and how SEOs can adapt.
The way I see it, continuous scroll signals a move away from the outdated “page” metaphor.
Since the early 1990s, we have used the term “webpages,” as if…