SERPs

As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a change in traffic levels as we attribute this to seasonality.  This does not affect all business models. Still, for some (outside of the ecommerce spectrum), interest begins to slow down as consumer focuses are laid elsewhere, and company…

Search marketing channels are experiencing a surge in revenue. Macroeconomic and hiring impacts the world over have led to companies like Google experiencing massive growth, highlighting how search has become a key channel for marketers. “It’s great for Google, but that means rising costs for us,” said Sean O’Connor, senior CSM and sales engineer at Adthena, in a recent webinar (scroll down to watch the video). Attribution is one reason why these developments have made it…