The Shein-Reliance India alliance could offer inspiration for Chinese startups
Shein is partnering with Reliance to re-enter India, a strategy which, if proven viable, could set an example for startups grappling with the China backlash amid rising geopolitical tensions.
The China-founded, Singapore-headquartered fast fashion giant is teaming up with Reliance Retail, the retail subsidiary of Indian conglomerate Reliance, The Wall Street Journal reported. A spokesperson for Shein confirmed the partnership without giving further details.
In 2020, India banned TikTok and Shein…