Data will play key role in sustaining SEA digital economy growth
Southeast Asia's digital economy is expected to reach $200 billion in gross merchandise value (GMV) this year, ahead of earlier estimates as the global pandemic spurs demand for online services. Market players, however, will need to leverage data to better understand consumer behaviour in order to sustain growth, as adoption of digital services matures across the region. Some 460 million internet users currently reside across six Southeast Asian markets, of whom 100 million came online in the past three years, according…