tactics

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their requests with other channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that.  1. Ad copy and assets Some businesses are excellent at delivering the same ad content to all their paid marketing channels. They usually have a dedicated…

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. A wave of drugs dreamed up by AI is on its way Alex Zhavoronkov has been messing around with artificial intelligence for more than a decade. In 2016, the programmer and physicist was using AI to rank people by looks and sort through pictures of cats. Now he says his company, Insilico Medicine, has created the first “true AI drug” that’s advanced to a test of whether…

Series like Final Fantasy Tactics, Fire Emblem and Tactics Ogre (which got a lovely remaster in 2022) tend to dominate the conversation around SRPGs. And rightly so. However, with its latest release – Unicorn Overlord – developer Vanillaware is taking cues from older titles in a way that pays tribute to the classics while also providing something fresh and engaging for 2024. And after being completely engrossed by this beautiful mash-up of old and new, Unicorn Overlord feels like a must-play for strategy game fans.…

Following the finale of the Teamfight Tactics Remix Rumble Championship yesterday, Riot Games unveiled the next set for the popular autobattler. Inkborn Chronicles introduces a fun new RNG-based gameplay mechanic called Encounters. At random points throughout a TFT match, players will encounter legendary mythological figures from Runeterra. These figures add some sort of spin to the match, providing bonuses or altering gameplay completely. https://www.youtube.com/watch?v=wHkmcEeNQew A little chaos goes a long way I’ve…

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. Whether you are a multi-location brand…

Federal Trade Commission (FTC) Chair Lina Khan issued a warning on scam tactics in the wake of a viral column from New York Magazine’s The Cut. “Being the victim of a scam can be devastating,” Khan said in her thread. “A reminder that nobody from @FTC will ever give you a badge number, ask you to confirm your Social Security number, ask how much money you have in your bank account, transfer you to a CIA agent, or send you texts out of the blue.” Khan’s thread followed a Thursday column from The Cut that…

By Laboratory of Behavioral Ecology and Evolution at Seoul National University February 5, 2024A collaborative study introduces the ‘flush-pursue hypothesis’ to explain the evolutionary origins of wings and tails in birds, tracing back to feathered dinosaurs. The hypothesis, supported by robotic simulations and biological studies, suggests that proto-wings and tail feathers were used to flush out prey, enhancing foraging efficiency. This discovery adds a new dimension to our understanding of dinosaur behavior and the…

The FBI is warning of an uptick in online scammers who impersonate government officials, convince victims to liquidate their assets and then arrange a pick-up time for a courier to retrieve the valuables in person — often after convincing the victims to purchase gold or other precious metals. In a public service announcement Monday, the FBI warned there was an increase in this illegal activity between May and December last year, with losses totaling more than $55 million. Many of the victims are senior citizens,…

If you open TikTok and start to scroll through your For You page you will no doubt notice that many of the videos you see feature music. In fact, music is a key part of how TikTok works with creators filming their videos with songs in the background, lipsyncing them, and more. But that music doesn't come free, and one of the companies that represents some of the biggest artists in the world says that TikTok is playing hardball over how much it's willing to pay to license that music.In fact, Universal Music Group says…

A dozen betting websites, which were part of the infamous Mahadev betting syndicate banned by the central government in November 2023, have resurfaced in new avatars and are continuing to operate with different internet addresses, multiple gaming analysts told ET.These proxy websites have resurfaced with new betting games under different labels. The banned URL Parimatch has become pari-match-bet.in, Lotus365 is now lotus365.co while Fairplay has become fair-play.com.in or fairplay24.in. Elevate Your Tech Prowess with…