Ultra Magnus

Image: HasbroIn the world of Transformers, Optimus Prime is the guy. The traditional leader of the Autobots is the most popular character in the entire franchise and for good reason. He rules. You’d imagine it couldn’t get much bigger than him, but thanks to Hasbro, Prime is about to get a lot bigger.Hasbro just announced its newest HasLab project and it’s set in the world of Transformers. It takes the biggest, most famous Transformer of them all, Optimus Prime, and combines him with the Autobot next in line for the…

Welcome back to Toy Aisle, io9's weekly roundup of the coolest toy news around the internet. This week, Playmates ensures that the horrors persist with an update to its classic ‘90s TMNT figures, The Marvels takes flight in Lego form, Hasbro rolls out even more Transformers: The Movie goodness. Check it out!Breaking the Fourth Wall in Transformers: Rise of the Beasts | io9 InterviewImage: Playmates ToysPlaymates Toys Teenage Mutant Ninja Turtles Classic 1991 Movie Star TurtlesIf the original run of Playmates Toys’ Teenage…