User

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Learn how to balance SEO with other efforts to build brand loyalty and meaningful customer…

Founders of publicly listed startups have seen their fortunes fluctuating over the past 12-14 months, in tandem with the stock market performances of their companies. Details on this and more in today’s ETtech Morning Dispatch.Also in the letter:■ Spiritual boost to online gaming■ WhatsApp Biz feels no Google threat■ Byju’s defence in NCLTFounders’ fortunes swing with stock prices in past 12-14 months The fortunes of startup founders have mirrored the ups and downs of the stock market performances of their firms in…

Automattic, the parent company of sites like WordPress and Tumblr, is in talks to sell content from its platforms to AI companies like MidJourney and OpenAI for training purposes, according to a new report from 404 Media Tuesday. And while the details of the deal are still sketchy, Automattic is trying to reassure users they can opt-out at any time.ChatGPT’s Creator Buddies Up to Congress | Future Tech404 reports there’s conflict within Automattic as some of the content that was being scraped for the AI companies…

Matt Mullenweg, CEO of Tumblr owner Automattic, is supposed to be on sabbatical. Instead, he’s arguing with Tumblr users over an individual content moderation decision, which has sparked communitywide outcry and accusations of transphobia. Over the last few days, the situation escalated to the point that Mullenweg has engaged with the user in question on other platforms and shared private details about her account in public. The controversy began when a user with the blog name predstrogen was banned. Before the ban,…

In a bid to elevate the messaging experience, WhatsApp has introduced 4 fresh text formatting options that empower users to communicate more efficiently. As of now, WhatsApp users on Android, iOS, Web, and Mac, as well as those using Channels, can leverage bulleted lists and numbered lists, block quotes, and inline code to accentuate and organise their messages. These enhancements aim to simplify the comprehension of extensive text sections.The development of these formatting options has been underway for some time, and…

The total addressable users for audio series in India is expected to grow from 350 million users in 2023 to 540 million users by 2027, driven by the democratization of creator visibility and selection process strengthening the supply-side pipeline with ample incentive for creators to innovate and experiment with genres, Redseer Strategy Consultants said on Wednesday in their latest report titled, "Ear-It-All: The booming world of Audio series."The report stated that the total addressable opportunity for the global audio…

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition.  This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty.The role of SEO in user activation By definition, user activation is the moment when a user achieves value. This is typically after a user has converted, whether it be…

Android 15 is still under development, but on Friday, February 16, Google released the first Developer Preview of the upcoming operating system. The tech giant said that the new Android software will largely focus on security, and a new report claims to have found three new ways it will make your smartphone and your sensitive data more secure. According to it, Android 15 will be able to better protect the notifications that arise from two-factor authentications (2FA) so that a malicious app or malware cannot access it to…

OpenAI launched a new video generation tool called Sora that creates up to 60 seconds of video from text prompts. The official announcement of the Sora AI model was made from OpenAI's X account. After the official announcement, OpenAI CEO Sam Altman asked X users to provide prompts and promised he would create AI videos through Sora based on them. He did not disappoint as a number of these stunning AI-generated videos were uploaded by him based on those very prompts.Sora AI videos on XAltman's post said, “We'd like to…

At least half of all smartphone users have started picking up their devices without any thought. Moreover, a staggering 84 per cent of users check their phones within 15 minutes of waking up A groundbreaking report conducted…