Monopoly Go Spent More on Marketing Than Sony Spent to Make Spider-Man 2
This story originally appeared on Kotaku.Monopoly Go, a multiplayer mobile board game, launched on April 11, 2023. Since then it has made over 2 billion dollars, been downloaded 100+ million times, and become one of the most popular digital games on the planet. But to reach this point, Scopely, the studio behind the hit game, has spent nearly $500 million on marketing alone, which is more than what Sony spent on some of its biggest games like Spider-Man 2 and The Last Of Us Part II.Unboxing Marvel’s Spider-Man 2 Limited…