Becoming a world-class PPC ad buyer: 8 key lessons
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment.
So, what separates good ad buyers from the truly world-class?
The journey from a novice to an expert in ad buying is paved with trials, errors and invaluable lessons. This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying.
1. Invest your own money in ads
The first and most profound lesson in ad buying comes!-->…