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Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. None (15%) where no SGE is triggered. Image credit: BrightEdge That’s according to new data released by enterprise SEO platform, BrightEdge, and its new experimental tool, BrightEdge…

Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert.  I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit like a premium version of HARO). The idea is that this is a win-win for both parties. Those working on the story or campaign get access to valuable expert insight, and the experts get a plug (or, better yet, a link) to their…