Twitch’s New Partner Program Will Finally Give Streamers A 70/30 Cut Of The Revenue Pie

Twitch has unveiled its new partner program, which for qualifying members, will offer them a more lucrative slice of the revenue pie. The new Partner Program benefit will offer a 70/30 revenue share to streamers, as opposed to the 50/50 model that has been in place for several years.

This new program will roll out from October 1, but it comes with a high requirement for streamers. Partners must maintain a sub count of at least 350 recurring paid subscriptions for three consecutive months to be automatically enrolled in the program for 12 months. The good news is that even if a partner dips below that threshold, they still remain in the program during that 12-month period. Twitch says that streamers who meet the qualification criteria in July, August, and September will be enrolled in the program and notified in October.

This shift in Twitch’s revenue model comes after some controversial changes to how streamers could monetize their channels were almost implemented. Twitch proposed new rules that would limit how much space logos could take up on a screen and if sponsorships could be permanently displayed on a screen. The Twitch community immediately rallied against these potential restrictions as they could have had a devastating effect on their income, and Twitch first responded by saying that the rules had been misinterpreted before it abandoned these changes entirely.

“Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming,” Twitch said. “These guidelines are bad for you and bad for Twitch, and we are removing them immediately. Sponsorships are critical to streamers’ growth and ability to earn income. We will not prevent your ability to enter into direct relationships with sponsors–you will continue to own and control your sponsorship business.”

Twitch has unveiled its new partner program, which for qualifying members, will offer them a more lucrative slice of the revenue pie. The new Partner Program benefit will offer a 70/30 revenue share to streamers, as opposed to the 50/50 model that has been in place for several years.

This new program will roll out from October 1, but it comes with a high requirement for streamers. Partners must maintain a sub count of at least 350 recurring paid subscriptions for three consecutive months to be automatically enrolled in the program for 12 months. The good news is that even if a partner dips below that threshold, they still remain in the program during that 12-month period. Twitch says that streamers who meet the qualification criteria in July, August, and September will be enrolled in the program and notified in October.

This shift in Twitch’s revenue model comes after some controversial changes to how streamers could monetize their channels were almost implemented. Twitch proposed new rules that would limit how much space logos could take up on a screen and if sponsorships could be permanently displayed on a screen. The Twitch community immediately rallied against these potential restrictions as they could have had a devastating effect on their income, and Twitch first responded by saying that the rules had been misinterpreted before it abandoned these changes entirely.

“Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming,” Twitch said. “These guidelines are bad for you and bad for Twitch, and we are removing them immediately. Sponsorships are critical to streamers’ growth and ability to earn income. We will not prevent your ability to enter into direct relationships with sponsors–you will continue to own and control your sponsorship business.”