Use a golden record of data to enhance customer experiences
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
If your brand lacks a pristine golden record for each customer, join John Nash, chief marketing and strategy officer at Redpoint, as he discusses the best steps to get started.
Register today for “Steps to Deliver Highly Personalized Experiences With Quality Data,” presented by Redpoint Global.
Click here to view more Search Engine Land webinars.
New on Search Engine Land
About The Author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
If your brand lacks a pristine golden record for each customer, join John Nash, chief marketing and strategy officer at Redpoint, as he discusses the best steps to get started.
Register today for “Steps to Deliver Highly Personalized Experiences With Quality Data,” presented by Redpoint Global.
Click here to view more Search Engine Land webinars.
New on Search Engine Land
About The Author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
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