Volkswagen Bets an Old SUV Can Help It Win Over Americans
BERLIN—After decades of trying to sell German engineering to Americans only to end up with a tiny slice of the world’s most profitable car market, Volkswagen has a new strategy: Pretend it is American.
Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
BERLIN—After decades of trying to sell German engineering to Americans only to end up with a tiny slice of the world’s most profitable car market, Volkswagen has a new strategy: Pretend it is American.
Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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