Watch PATRÓN’s recent prestige launch PATRÓN EL ALTO inspire Hit-Boy.
Grammy award-winning rapper and producer Hit-Boy is a master of his craft. He’s a hip hop pioneer, leveraging his talent, discipline, and connection to the culture to break new ground while keeping inspiration top of mind. And Hit-Boy’s latest source of inspiration comes from Mexico, with PATRÓN Tequila’s recent prestige launch, PATRÓN EL ALTO. Following a trip to Hacienda PATRÓN in Jalisco, Mexico, where he saw how agave is grown and processed to make extraordinary tequila, Hit-Boy linked with Offset to create “2 LIVE,” a new high energy anthem.
“Visiting Hacienda PATRÓN in Jalisco was one of the most memorable experiences of my life, and left me inspired to create something, which is where ‘2 LIVE’ comes in,” Hit-Boy explains. “I’m excited that my fans get to come on this journey with me through the release of the docuseries, as we raise a toast to PATRÓN EL ALTO.”
To learn more about Hit-Boy’s trip to Hacienda PATRÓN and how it inspired “2 LIVE,” watch episode one of the Mixed & Mastered docuseries here, then stay tuned for episode 2, which drops January 23.
Grammy award-winning rapper and producer Hit-Boy is a master of his craft. He’s a hip hop pioneer, leveraging his talent, discipline, and connection to the culture to break new ground while keeping inspiration top of mind. And Hit-Boy’s latest source of inspiration comes from Mexico, with PATRÓN Tequila’s recent prestige launch, PATRÓN EL ALTO. Following a trip to Hacienda PATRÓN in Jalisco, Mexico, where he saw how agave is grown and processed to make extraordinary tequila, Hit-Boy linked with Offset to create “2 LIVE,” a new high energy anthem.
“Visiting Hacienda PATRÓN in Jalisco was one of the most memorable experiences of my life, and left me inspired to create something, which is where ‘2 LIVE’ comes in,” Hit-Boy explains. “I’m excited that my fans get to come on this journey with me through the release of the docuseries, as we raise a toast to PATRÓN EL ALTO.”
To learn more about Hit-Boy’s trip to Hacienda PATRÓN and how it inspired “2 LIVE,” watch episode one of the Mixed & Mastered docuseries here, then stay tuned for episode 2, which drops January 23.
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