Your Favourite Toyota Car Can Now Be ‘Home-Delivered’ To You
In a move shaking up the Indian car market, Toyota Kirloskar Motor (TKM) has announced the launch of home delivery for its new cars and SUVs. This innovative service, while common in the world of luxury brands like Rolls Royce and Bentley, marks a first for a mainstream manufacturer like Toyota in India.
Traditionally, car buyers visit dealerships for test drives, finalization, and delivery. Toyota’s home delivery option streamlines this process, offering convenience and flexibility to customers. This move comes amid changing consumer preferences, where online shopping and doorstep deliveries have become the norm.
“We are thrilled to introduce home delivery for our new cars and SUVs, a first for a mass-market car manufacturer in India,” said Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM. “This initiative is driven by our commitment to customer satisfaction and providing a hassle-free buying experience.”
Recently, Bollywood actor Emraan Hashmi’s Rolls Royce was home-delivered!
While home delivery for luxury cars isn’t new, it’s a bold step for a mass-market brand like Toyota. However, it’s not entirely new. Some carmakers experimented with home delivery during the pandemic to ensure safety and convenience. However, Toyota’s move signals a long-term strategic shift aimed at enhancing customer experience.
Convenience at Your Doorstep
Here’s how the home delivery process works:
• Customers can choose home delivery while booking their car online or at the dealership.
• After completing the purchase formalities, the car will be transported on a specially designed flatbed truck.
• Trained personnel will deliver the car to the customer’s chosen location, conduct a final inspection, and provide a detailed walkthrough of the car’s features.
• Customers can also opt for an auspicious time for delivery, adding a personal touch to the experience.
Benefits for Customers
This service offers several advantages:
• Convenience: Skip the dealership visit and have your car delivered directly to your home.
• Safety: Avoid crowded showrooms and ensure a safe car buying experience.
• Flexibility: Choose a delivery time that suits your schedule.
• Personalized experience: Enjoy a dedicated delivery and walkthrough at your convenience.
Challenges and the Future
While home delivery offers numerous benefits, some challenges remain. Ensuring safe and secure transportation of vehicles across diverse Indian roads requires robust logistics infrastructure. Additionally, training personnel for meticulous delivery and customer interaction is crucial.
However, Toyota’s foray into home delivery signifies a growing trend in the Indian car market. As customer expectations evolve, carmakers are likely to embrace innovative solutions like this to stand out in the competition. This move could pave the way for other mass-market manufacturers to follow suit, potentially transforming the car buying experience in India.
Home delivery of cars became quite popular during the COVID-19 pandemic
This news comes at a time when the Indian car market is witnessing strong growth. With rising disposable incomes and increasing internet penetration, carmakers are looking for ways to cater to a tech-savvy and convenience-seeking customer base. Toyota’s home delivery initiative could be a game-changer in this scenario, setting a new benchmark for customer-centricity in the Indian car market.
The post Your Favourite Toyota Car Can Now Be ‘Home-Delivered’ To You first appeared on Cartoq.
In a move shaking up the Indian car market, Toyota Kirloskar Motor (TKM) has announced the launch of home delivery for its new cars and SUVs. This innovative service, while common in the world of luxury brands like Rolls Royce and Bentley, marks a first for a mainstream manufacturer like Toyota in India.
Traditionally, car buyers visit dealerships for test drives, finalization, and delivery. Toyota’s home delivery option streamlines this process, offering convenience and flexibility to customers. This move comes amid changing consumer preferences, where online shopping and doorstep deliveries have become the norm.
“We are thrilled to introduce home delivery for our new cars and SUVs, a first for a mass-market car manufacturer in India,” said Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM. “This initiative is driven by our commitment to customer satisfaction and providing a hassle-free buying experience.”
Recently, Bollywood actor Emraan Hashmi’s Rolls Royce was home-delivered!
While home delivery for luxury cars isn’t new, it’s a bold step for a mass-market brand like Toyota. However, it’s not entirely new. Some carmakers experimented with home delivery during the pandemic to ensure safety and convenience. However, Toyota’s move signals a long-term strategic shift aimed at enhancing customer experience.
Convenience at Your Doorstep
Here’s how the home delivery process works:
• Customers can choose home delivery while booking their car online or at the dealership.
• After completing the purchase formalities, the car will be transported on a specially designed flatbed truck.
• Trained personnel will deliver the car to the customer’s chosen location, conduct a final inspection, and provide a detailed walkthrough of the car’s features.
• Customers can also opt for an auspicious time for delivery, adding a personal touch to the experience.
Benefits for Customers
This service offers several advantages:
• Convenience: Skip the dealership visit and have your car delivered directly to your home.
• Safety: Avoid crowded showrooms and ensure a safe car buying experience.
• Flexibility: Choose a delivery time that suits your schedule.
• Personalized experience: Enjoy a dedicated delivery and walkthrough at your convenience.
Challenges and the Future
While home delivery offers numerous benefits, some challenges remain. Ensuring safe and secure transportation of vehicles across diverse Indian roads requires robust logistics infrastructure. Additionally, training personnel for meticulous delivery and customer interaction is crucial.
However, Toyota’s foray into home delivery signifies a growing trend in the Indian car market. As customer expectations evolve, carmakers are likely to embrace innovative solutions like this to stand out in the competition. This move could pave the way for other mass-market manufacturers to follow suit, potentially transforming the car buying experience in India.
Home delivery of cars became quite popular during the COVID-19 pandemic
This news comes at a time when the Indian car market is witnessing strong growth. With rising disposable incomes and increasing internet penetration, carmakers are looking for ways to cater to a tech-savvy and convenience-seeking customer base. Toyota’s home delivery initiative could be a game-changer in this scenario, setting a new benchmark for customer-centricity in the Indian car market.
The post Your Favourite Toyota Car Can Now Be ‘Home-Delivered’ To You first appeared on Cartoq.
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