Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound
Adidas AG has a plan to boost its U.S. business: focus on sports.
“We want to double down on all of the things that are U.S.-centric, particularly around sport,” Rupert Campbell, the company’s North America president, said in an interview.
Adidas AG has a plan to boost its U.S. business: focus on sports.
“We want to double down on all of the things that are U.S.-centric, particularly around sport,” Rupert Campbell, the company’s North America president, said in an interview.
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