Amazon introduces AI-powered shopping assistant Rufus; From answering queries to making comparisons, know what it can do
Amidst the recent boom in AI, Amazon has been making efforts to incorporate this technology into its suite of products and services. A recently surfaced report suggested that the e-commerce giant was looking to supercharge Alexa, its voice assistant, with personalized AI tech, and would also unveil a new subscription model for it, called Alexa Plus. Now, Amazon has announced its latest AI tool in the form of an AI-powered shopping assistant called Rufus.
What is Rufus?
Amazon is adding an artificial intelligence shopping companion to its retail store in an effort to help shoppers comparison shop and seek answers to queries more complicated than a keyword search, as per Bloomberg.
The shopping assistant was launched on Thursday to “a small subset of customers” who use Amazon’s mobile app, the online retail giant said in a blog post. The company says users can ask the software what they’d need to start an indoor garden or ask for Valentine’s Day recommendations, among other questions.
For years, shoppers have manually typed keywords or product names into Amazon’s search bar, seeking either a specific item or looking for one based on its features. That functionality suddenly seemed out of date with the launch of OpenAI’s ChatGPT and other generative AI-powered tools capable of surfacing products based on strings of conversational text, and ready to respond with recommendations and comparisons.
Walmart Inc. last month expanded the rollout of an AI-powered tool that lets shoppers search for products by use cases rather than naming products specifically. The app is available on the Walmart app for iOS users.
(With inputs from Bloomberg)
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Amidst the recent boom in AI, Amazon has been making efforts to incorporate this technology into its suite of products and services. A recently surfaced report suggested that the e-commerce giant was looking to supercharge Alexa, its voice assistant, with personalized AI tech, and would also unveil a new subscription model for it, called Alexa Plus. Now, Amazon has announced its latest AI tool in the form of an AI-powered shopping assistant called Rufus.
What is Rufus?
Amazon is adding an artificial intelligence shopping companion to its retail store in an effort to help shoppers comparison shop and seek answers to queries more complicated than a keyword search, as per Bloomberg.
The shopping assistant was launched on Thursday to “a small subset of customers” who use Amazon’s mobile app, the online retail giant said in a blog post. The company says users can ask the software what they’d need to start an indoor garden or ask for Valentine’s Day recommendations, among other questions.
For years, shoppers have manually typed keywords or product names into Amazon’s search bar, seeking either a specific item or looking for one based on its features. That functionality suddenly seemed out of date with the launch of OpenAI’s ChatGPT and other generative AI-powered tools capable of surfacing products based on strings of conversational text, and ready to respond with recommendations and comparisons.
Walmart Inc. last month expanded the rollout of an AI-powered tool that lets shoppers search for products by use cases rather than naming products specifically. The app is available on the Walmart app for iOS users.
(With inputs from Bloomberg)
Also read other top stories today:
AI Summit! With more than 5 million programmers, India is emerging as one of the largest pools of AI talent for startups and global businesses. Read all about it here.
Falling Apple? Apple CEO Tim Cook has never faced these many uncertainties at the same time. Dive in here.
AI push! Facebook owner Meta Platforms plans to deploy into its data centers this year a new version of a custom chip. Know what Meta is looking to do to beat rivals in AI segment. Dive in here.
One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. To follow the HT Tech channel on WhatsApp, click here to join now!
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