Bumble: Bumble unveils annual dating trends for 2024: All the details

By Stella Barnes On Dec 8, 2023

Bumble, the women-first online dating app, has released its annual dating trends for 2024. Bumble gathered insights from more than 25,000 singles using the app globally to identify trends that will define dating and relationships in the year to come.

Bumble’s 2023 trends focused on navigating love abroad with Wanderlove, dating beyond your type with Open-casting, and establishing new boundaries with partners, work lives and finances. According to the dating platform, 2024 is set to be the year of the “self” in dating and relationships with more people looking inwards at what they value and want. Bumble says that this personal prioritisation sees singles rejecting the constant strive for perfection, discarding outdated timelines, challenging ‘jobification’, and placing more value on emotional vulnerability, self-acceptance, and shared priorities.

Here are some of Bumble’s dating trend predictions for 2024:

Val-core dating: According to Bumble, val-core refers to the rise of people valuing engagement on issues that matter to them. For 25% of Bumble users, it is important that their partner actively engages with politics and social causes, in fact, it makes them more attractive. According to the online dating platform, 41% of Indians say their potential partner engaging in politics and voting is important to them. Bumble’s research shows that women are less open to someone with differing political views as for 33% of women globally, it is a turn-off if someone they are dating is not aware of current societal issues. Bumble’s research further shows that 64% of Indians want their partners to engage with Human Rights issues. Research also shows for 38% of Indian women, a potential partner must have passion for the same values as them.
Betterment burnout: According to Bumble, the drive to become perfect has led 55% of singles to feel the pressure to constantly look for ways to better themselves, leaving 24% feeling unworthy of a partner. Looking ahead to 2024, Bumble said that singles are rebelling against the constant self-improvement with more than more than 68% of women surveyed globally taking active steps to be happier with who they are here and now. In fact, according to Bumble, 56% of Indian women will now only date people who will not try to change them.
Intuitive intimacy: For people today, and particularly women, it seems attraction comes down to one key thing: emotional intimacy. According to Bumble, singles are focused on finding security, safety, and understanding, with more than 35% of people surveyed on Bumble in India believing that emotional intimacy is now more important than sex and that it’s actually more attractive than physical connection. When it comes to dating, according to Bumble’s surveys, 78% say it’s key that their partner has an understanding of both emotional and physical intimacy.
Open-hearted masculinity: According to the online dating platform, 25% of men globally state that they have actively changed their behaviour, becoming more vulnerable and open with people they are dating than ever before. For 26% of Indian men, openness has had a positive impact on their mental health and for 37% of Indian men, a lack of vulnerability is now a dating dealbreaker.
MVP (Most Valuable Partner): According to Bumble, for 35% of single Indians, a shared love of sports has now become a ‘must have’ regardless of whether you’re a player or simply a spectator. Moreover, 30% of single Indians, including 33% of GenZ and 26% of millennials, said that attending sports together is important. About 73% of profiles on Bumble in India include a sports interest badge and the top athletics include cricket and football.
Consider-date: According to Bumble’s surveys, 58% of singles are more open about their mental health and making a concerted effort to slow down. Single Indians are reframing how they date to better protect their mental health, with 33% actively ‘slow-dating’ and being considerate about how much they are dating to ensure quality over quantity, even more so amongst women. In fact, 42% of Indian women are actively seeking people who value both time and self-care, according to Bumble.

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Bumble unveils annual dating trends for 2024: All the details

Here are some of Bumble’s dating trend predictions for 2024:

Val-core dating: According to Bumble, val-core refers to the rise of people valuing engagement on issues that matter to them. For 25% of Bumble users, it is important that their partner actively engages with politics and social causes, in fact, it makes them more attractive. According to the online dating platform, 41% of Indians say their potential partner engaging in politics and voting is important to them. Bumble’s research shows that women are less open to someone with differing political views as for 33% of women globally, it is a turn-off if someone they are dating is not aware of current societal issues. Bumble’s research further shows that 64% of Indians want their partners to engage with Human Rights issues. Research also shows for 38% of Indian women, a potential partner must have passion for the same values as them.
Betterment burnout: According to Bumble, the drive to become perfect has led 55% of singles to feel the pressure to constantly look for ways to better themselves, leaving 24% feeling unworthy of a partner. Looking ahead to 2024, Bumble said that singles are rebelling against the constant self-improvement with more than more than 68% of women surveyed globally taking active steps to be happier with who they are here and now. In fact, according to Bumble, 56% of Indian women will now only date people who will not try to change them.
Intuitive intimacy: For people today, and particularly women, it seems attraction comes down to one key thing: emotional intimacy. According to Bumble, singles are focused on finding security, safety, and understanding, with more than 35% of people surveyed on Bumble in India believing that emotional intimacy is now more important than sex and that it’s actually more attractive than physical connection. When it comes to dating, according to Bumble’s surveys, 78% say it’s key that their partner has an understanding of both emotional and physical intimacy.
Open-hearted masculinity: According to the online dating platform, 25% of men globally state that they have actively changed their behaviour, becoming more vulnerable and open with people they are dating than ever before. For 26% of Indian men, openness has had a positive impact on their mental health and for 37% of Indian men, a lack of vulnerability is now a dating dealbreaker.
MVP (Most Valuable Partner): According to Bumble, for 35% of single Indians, a shared love of sports has now become a ‘must have’ regardless of whether you’re a player or simply a spectator. Moreover, 30% of single Indians, including 33% of GenZ and 26% of millennials, said that attending sports together is important. About 73% of profiles on Bumble in India include a sports interest badge and the top athletics include cricket and football.
Consider-date: According to Bumble’s surveys, 58% of singles are more open about their mental health and making a concerted effort to slow down. Single Indians are reframing how they date to better protect their mental health, with 33% actively ‘slow-dating’ and being considerate about how much they are dating to ensure quality over quantity, even more so amongst women. In fact, 42% of Indian women are actively seeking people who value both time and self-care, according to Bumble.

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