Disney+ adding Hulu integration as streaming bundles accelerate
The Disney+ website on a laptop computer in the Brooklyn borough of New York, US, on Monday, July 18, 2022.
Gabby Jones | Bloomberg | Getty Images
Disney is beginning to roll out a Hulu integration on its Disney+ streaming platform in a bid to bundle subscribers. The full launch is expected March 2024, Disney said Wednesday.
The company had previously offered a bundle of Disney+ and Hulu, but Wednesday’s release is part of a push to integrate the two platforms. Disney last month agreed to buy the remaining one-third stake in Hulu that was owned by Comcast’s NBCUniversal.
“It’s an unbelievable value in terms of the price point for the Bundle,” Joe Earley, president of direct-to-consumer for Disney, said in a statement. “Beyond unlocking that experience for our existing Bundle subscribers, our hope is to inspire Disney+ and Hulu standalone subscribers to upgrade to the Bundle as well, once they see everything that can be accessed.”
The two streaming platforms differ in their content offerings, with Disney+ geared toward family-oriented content and Hulu oriented more toward adult dramas and unscripted TV. The gradual launch of the integration will give parents a chance to adjust parental controls before the full release in March, Disney said.
The beginning of the integration comes after a slew of other streaming bundles have made their way onto the market.
Paramount and Apple were reported last week to be mulling a bundle of the company’s streaming platforms. Streaming leader Netflix and Warner Bros. Discovery’s Max have also partnered with Verizon, which will offer a bundle of the two platforms.
Disney first announced its bundle of Disney+, ESPN+ and Hulu in 2019.
Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.
The Disney+ website on a laptop computer in the Brooklyn borough of New York, US, on Monday, July 18, 2022.
Gabby Jones | Bloomberg | Getty Images
Disney is beginning to roll out a Hulu integration on its Disney+ streaming platform in a bid to bundle subscribers. The full launch is expected March 2024, Disney said Wednesday.
The company had previously offered a bundle of Disney+ and Hulu, but Wednesday’s release is part of a push to integrate the two platforms. Disney last month agreed to buy the remaining one-third stake in Hulu that was owned by Comcast’s NBCUniversal.
“It’s an unbelievable value in terms of the price point for the Bundle,” Joe Earley, president of direct-to-consumer for Disney, said in a statement. “Beyond unlocking that experience for our existing Bundle subscribers, our hope is to inspire Disney+ and Hulu standalone subscribers to upgrade to the Bundle as well, once they see everything that can be accessed.”
The two streaming platforms differ in their content offerings, with Disney+ geared toward family-oriented content and Hulu oriented more toward adult dramas and unscripted TV. The gradual launch of the integration will give parents a chance to adjust parental controls before the full release in March, Disney said.
The beginning of the integration comes after a slew of other streaming bundles have made their way onto the market.
Paramount and Apple were reported last week to be mulling a bundle of the company’s streaming platforms. Streaming leader Netflix and Warner Bros. Discovery’s Max have also partnered with Verizon, which will offer a bundle of the two platforms.
Disney first announced its bundle of Disney+, ESPN+ and Hulu in 2019.
Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.
Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.