Energy drink under scrutiny for containing caffeine of 6 Coke cans, 2 Red Bulls. Doctors alert, ‘potentially risky for…’
Lawmakers and health experts are scrutinising PRIME, an energy drink endorsed by YouTube stars Logan Paul and KSI. The beverage has gained viral popularity among children, but its high levels of caffeine have raised concerns. Senator Charles Schumer has called for an investigation by the Food and Drug Administration (FDA) into the highly popular but controversial product
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage,” said Schumer, a Democrat from New York, as reported by AP. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”
Pediatricians raised concerns
PRIME, a highly popular energy drink endorsed by two prominent YouTube stars, made waves upon its release last year. Marketed as zero sugar and vegan, its vibrant neon cans set it apart in a growing sea of energy drinks. Boasting a hefty dose of caffeine, with 200 milligrams per 12 ounces, equivalent to about six cans of Coke or two Red Bulls, PRIME faced bans in some UK and Australian schools.
Pediatricians raised concerns about potential health risks, including heart problems, anxiety, and digestive issues, particularly among young children. These concerns led to precautionary measures to protect students from the drink’s effects.
Company representatives, meanwhile, have defended the product as clearly labeled “not recommended for children under 18.” They said they sell a separate sports drink, known as PRIME Hydration, which contains no caffeine at all.
But Schumer pointed out there was little noticeable difference in the online marketing of the two drinks – leading many parents to believe they were purchasing a juice for their kids, only to wind up with a “cauldron of caffeine.”
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” he wrote. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
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Updated: 10 Jul 2023, 11:26 AM IST
Lawmakers and health experts are scrutinising PRIME, an energy drink endorsed by YouTube stars Logan Paul and KSI. The beverage has gained viral popularity among children, but its high levels of caffeine have raised concerns. Senator Charles Schumer has called for an investigation by the Food and Drug Administration (FDA) into the highly popular but controversial product
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage,” said Schumer, a Democrat from New York, as reported by AP. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”
Pediatricians raised concerns
PRIME, a highly popular energy drink endorsed by two prominent YouTube stars, made waves upon its release last year. Marketed as zero sugar and vegan, its vibrant neon cans set it apart in a growing sea of energy drinks. Boasting a hefty dose of caffeine, with 200 milligrams per 12 ounces, equivalent to about six cans of Coke or two Red Bulls, PRIME faced bans in some UK and Australian schools.
Pediatricians raised concerns about potential health risks, including heart problems, anxiety, and digestive issues, particularly among young children. These concerns led to precautionary measures to protect students from the drink’s effects.
Company representatives, meanwhile, have defended the product as clearly labeled “not recommended for children under 18.” They said they sell a separate sports drink, known as PRIME Hydration, which contains no caffeine at all.
But Schumer pointed out there was little noticeable difference in the online marketing of the two drinks – leading many parents to believe they were purchasing a juice for their kids, only to wind up with a “cauldron of caffeine.”
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” he wrote. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint.
Download The Mint News App to get Daily Market Updates.
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Updated: 10 Jul 2023, 11:26 AM IST
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