How Adobe is using Firefly generative AI to help users
Adobe has recently updated Photoshop with new capabilities that claim to enhance and accelerate creative workflows. Features like New Adjustment Presets, Contextual Task Bar, Remove Tool and Enhanced Gradients also help users to make complex edits and create unique designs while saving time.
Adobe’s AI innovations
Adobe claims to have over a decade-long history of AI innovation. The company has delivered several intelligent capabilities through Adobe Sensei into apps which are used by multiple users.
Features like Neural Filters in Photoshop, Content-Aware Fill in After Effects, Customer AI in Adobe Experience Platform and Liquid Mode in Acrobat help Adobe customers to create, edit, measure, optimise and review different content.
Firefly, Adobe’s family of creative generative AI models, now brings more precision, power, speed and ease directly into workflows where content is created or modified.
Adobe Firefly: What is it
Firefly, Adobe’s family of creative generative AI models was launched six weeks ago. This AI model was launched with an initial focus on the generation of images and text effects. It has now become one of the most successful beta launches in Adobe’s history, with beta users generating over 100 million assets.
Since its launch, Firefly has been expanded to support vector recolouring and generative fill. Adobe claims that Firefly is the only AI service that generates commercially viable, professional-quality content and is designed to be embedded directly into creators’ workflows.
Importance of Adobe Firefly
Firefly’s first model is trained on Adobe Stock images, openly licensed content and other public domain content without copyright restrictions. Enterprises will also be able to extend Firefly with their creative collateral to generate content that includes the company’s images, vectors and brand language. The integration of Firefly across Adobe Experience Cloud applications will allow marketing organisations to use Firefly to accelerate their content supply chain production.
“By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration and production for all of our customers. Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop, empowering customers to bring their visions to life at the speed of their imaginations,” said Ashley Still, senior vice president of Digital Media at Adobe.
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Adobe has recently updated Photoshop with new capabilities that claim to enhance and accelerate creative workflows. Features like New Adjustment Presets, Contextual Task Bar, Remove Tool and Enhanced Gradients also help users to make complex edits and create unique designs while saving time.
Adobe’s AI innovations
Adobe claims to have over a decade-long history of AI innovation. The company has delivered several intelligent capabilities through Adobe Sensei into apps which are used by multiple users.
Features like Neural Filters in Photoshop, Content-Aware Fill in After Effects, Customer AI in Adobe Experience Platform and Liquid Mode in Acrobat help Adobe customers to create, edit, measure, optimise and review different content.
Firefly, Adobe’s family of creative generative AI models, now brings more precision, power, speed and ease directly into workflows where content is created or modified.
Adobe Firefly: What is it
Firefly, Adobe’s family of creative generative AI models was launched six weeks ago. This AI model was launched with an initial focus on the generation of images and text effects. It has now become one of the most successful beta launches in Adobe’s history, with beta users generating over 100 million assets.
Since its launch, Firefly has been expanded to support vector recolouring and generative fill. Adobe claims that Firefly is the only AI service that generates commercially viable, professional-quality content and is designed to be embedded directly into creators’ workflows.
Importance of Adobe Firefly
Firefly’s first model is trained on Adobe Stock images, openly licensed content and other public domain content without copyright restrictions. Enterprises will also be able to extend Firefly with their creative collateral to generate content that includes the company’s images, vectors and brand language. The integration of Firefly across Adobe Experience Cloud applications will allow marketing organisations to use Firefly to accelerate their content supply chain production.
“By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration and production for all of our customers. Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop, empowering customers to bring their visions to life at the speed of their imaginations,” said Ashley Still, senior vice president of Digital Media at Adobe.
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end of article
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