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Meghan Markle’s lacked talent for Spotify: Talent agency CEO

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It looks like the public autopsy continues over the death of Meghan Markle and Prince Harry’s dreams to earn $20 million hosting podcasts for Spotify.

It certainly didn’t help that Harry reportedly made the outlandish suggestion to interview Vladimir Putin and Donald Trump for a podcast about childhood trauma. Now the CEO of one of the world’s top talent agencies has suggested another reason that the renegade royal couple couldn’t make it in the industry.

“Turns out Meghan Markle was not a great audio talent, or necessarily any kind of talent,” Jerry Zimmer, the CEO of United Talent Agency, said in an interview with the global news site Semafor.  “And, you know, just because you’re famous doesn’t make you great at something.”

Zimmer should know something about talent. His agency is considered one of Hollywood’s most powerful talent agencies and is a rival to WME, which recently signed Meghan, an American former cable TV actor-turned Duchess of Sussex to a solo rebranding deal. Zimmer, who co-founded UTA in 1991, has represented a number of major stars throughout his career including Mariah Carey, Bryan Cranston, DJ Khaled, Chelsea Handler and Kevin Hart, Page Six reported.

His agency also represents a number of leading U.S. TV broadcasters and has been increasingly “focused on audio,” Semafor reported.

When news broke that Meghan and Harry’s reported $20 million deal with Spotify fizzled, Zimmer wasn’t surprised, Page Six reported. His comments about the Duchess of Sussex not being a great audio talent also reflect the new conventional wisdom in podcasting, Semafor said.

“Out are A-list celebrities and big-budget audio narratives,” Semafor reported. “The new audio talent is endemic to the medium, and has more in common with talk radio or daytime television personalities than with Windsors.”



It looks like the public autopsy continues over the death of Meghan Markle and Prince Harry’s dreams to earn $20 million hosting podcasts for Spotify.

It certainly didn’t help that Harry reportedly made the outlandish suggestion to interview Vladimir Putin and Donald Trump for a podcast about childhood trauma. Now the CEO of one of the world’s top talent agencies has suggested another reason that the renegade royal couple couldn’t make it in the industry.

“Turns out Meghan Markle was not a great audio talent, or necessarily any kind of talent,” Jerry Zimmer, the CEO of United Talent Agency, said in an interview with the global news site Semafor.  “And, you know, just because you’re famous doesn’t make you great at something.”

Zimmer should know something about talent. His agency is considered one of Hollywood’s most powerful talent agencies and is a rival to WME, which recently signed Meghan, an American former cable TV actor-turned Duchess of Sussex to a solo rebranding deal. Zimmer, who co-founded UTA in 1991, has represented a number of major stars throughout his career including Mariah Carey, Bryan Cranston, DJ Khaled, Chelsea Handler and Kevin Hart, Page Six reported.

His agency also represents a number of leading U.S. TV broadcasters and has been increasingly “focused on audio,” Semafor reported.

When news broke that Meghan and Harry’s reported $20 million deal with Spotify fizzled, Zimmer wasn’t surprised, Page Six reported. His comments about the Duchess of Sussex not being a great audio talent also reflect the new conventional wisdom in podcasting, Semafor said.

“Out are A-list celebrities and big-budget audio narratives,” Semafor reported. “The new audio talent is endemic to the medium, and has more in common with talk radio or daytime television personalities than with Windsors.”

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